Pricing: how quotes work
Every job gets one fixed quote after a free scoping call: a single figure for a project, or a single monthly figure for a care plan. No hourly meter and no surprise line items.
Last updated
Why there is no price list
Two five-page sites can differ several times over in the work behind them. One needs a contact form; the other needs bookings, a members area and a rebuild that keeps years of search rankings. A price list would either overcharge the first or under-quote the second and pile on extras later. A fixed quote for your actual site avoids both.
How you get a quote
- Tell me what you need. Use the contact form or book a call. If you have a site, include the address.
- A 30-minute scoping call. We walk through the site, your goals, your customers and your timeline. It is free, and no contract is needed to get this far.
- A written fit assessment the same business day. You get a fixed quote, or an honest referral elsewhere if I am not the right fit.
What changes the figure
- Size
- How many pages or screens, and how many different page layouts.
- What it has to do
- Plain pages cost less than forms, logins, booking or a database.
- Content
- Whether your words and photos are ready, or need gathering and shaping.
- Where you start
- A new build, a rebuild that has to keep your rankings, or fixes to a site you keep.
- Standards
- How much accessibility and search work the site needs to reach WCAG 2.2 AA and a clean audit.
- Timeline
- A fixed window that suits you; a rushed date can change what is realistic.
What every quote includes
- What I will deliver, in plain words
- What is not included, so nothing is assumed
- The start and end dates, or the monthly scope for a care plan
- One fixed figure for a project, or one fixed monthly figure for a plan
- What I need from you, and when
Work is either a fixed-bid project with a start and end date, or a monthly care plan you can cancel. The terms, including acceptance and cancellation, are in the written agreement you sign before work starts (see the refund policy).
What is free
- The site audit tool: a letter grade for any site in under a minute.
- The scoping call and the written fit assessment.
- After a build: the code, the hosting account and the domain are yours, with no fee to me just to stay online.
See what each service covers
Each service page opens with a “Scope at a glance” box: who it suits, what is included and not, and what I need to quote it. Start with all services.
Want a figure for your site?
Tell me what you need. I reply the same business day with a fit assessment and either a quote or a referral.
Get a quote →